Net-a-Porter Brings It-Girl Brand Ganni to the States

With a new collection called “Stop and Smell the Roses.”

If you feel like you’ve been hearing about the brand Ganni a lot lately, it’s not in your head. Beloved by editors and Instagram It-Girls alike, the Copenhagen-based brand offers up affordable on-trend options with a signature Scandinavian touch.

Today the brand joins forces with Net-a-Porter for an exclusive capsule collection, “Stop and Smell the Roses,” we predict you’ll be wearing all summer. Made up of 12 pieces that each feature a lovely rose print, the breezy dresses, lace bodysuits, t-shirts, and more seamlessly fit with what you already have in your closet. “Net-A-Porter is such an institution of Britishness, and so I felt it was natural to work with roses for the collection as they have a very English aesthetic,” says Ditte Reffstrup, the creative director of Ganni. “I wanted to do something really feminine and soft. And in these days where everything is so busy I think it’s nice to remind people to stop and smell the roses.”

And when you contrast these delicate pieces with ones that offer a bit of edge, we’re sure you’ll get stopped and asked where you got that Ganni.